Engagement
Loyalty, rewards, and customer engagement on VINR.
VINR Engagement turns transactions into relationships. Run a loyalty program, award and redeem points, build status tiers and a rewards catalog, and drive repeat purchases with campaigns and offers — all reacting automatically to events from Payments and Billing.
What Engagement includesAsk
Loyalty accounts
Enroll members and track their balances and tier.
Points & currency
Issue, adjust, and expire your loyalty currency.
Tiers & status
Reward your best customers with escalating benefits.
Earning rules
Map events to the points members earn.
Rewards & redemption
Define what members can redeem points for.
Campaigns & offers
Run targeted, time-boxed initiatives.
How it relates to Payments & BillingAsk
Engagement is event-driven: it listens to what happens in Payments and Billing and reacts. A completed payment can award points; reaching a spend threshold can promote a member's tier; a redemption can apply a discount at checkout. The Linking payments & loyalty guide is the heart of the product.
Engagement reuses the same customer object as Payments and Billing. A loyalty account links to a customer, so one identity carries a buyer's payment methods, subscriptions, and points.
Key objectsAsk
| Object | Prefix | Purpose |
|---|---|---|
| Program | prog_ | A loyalty program with its own currency and rules. |
| Loyalty account | loy_ | An enrolled member — links a customer to a program. |
| Points transaction | ptx_ | An award, deduction, or expiry of points. |
| Reward | rwd_ | A catalog item members can redeem points for. |
| Redemption | rdm_ | A member spending points on a reward. |
Designing a programAsk
Decide your currency and earn rate
Choose what members earn (points, stars, miles) and how — e.g. 1 point per €1 spent. See Points & currency.
Define earning rules
Map events to points: purchases, sign-ups, referrals, birthdays. Add multipliers and caps. See Earning rules.
Build a rewards catalog
Decide what points buy — discounts, free items, or store credit. See Rewards catalog.
Connect it to checkout
Identify the member on each payment so purchases earn and redemptions discount. See Linking payments & loyalty.
Next stepsAsk
How engagement works
The objects and event flow in detail.
Launch a loyalty program
A runnable end-to-end walkthrough.
Engagement API reference
Endpoints, parameters, and responses.
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